Marketing Automation tips

Get the most out of your marketing automation platform with the suggestions below.

  Define your goals: Begin by identifying the specific goals you want to achieve through your website. Are you looking to increase brand awareness, generate leads, drive conversions, or provide valuable information to your audience? Clear goals will help shape your content strategy.

  Understand your target audience: Conduct thorough research to understand your target audience's demographics, interests, pain points, and preferences. This information will guide you in creating content that resonates with your audience and addresses their needs.

  Conduct keyword research: Utilise keyword research tools to identify relevant keywords and phrases related to your industry, products, or services. Focus on long-tail keywords that have a reasonable search volume but are not overly competitive. These keywords will form the basis for your new page topics.

  Identify content gaps: Analyse your existing website content and identify any gaps that need to be filled. Look for topics or subtopics that have not been adequately covered or are missing from your site. These content gaps can provide ideas for new pages.

  Create a content calendar: Develop a content calendar to plan and organise your content creation efforts. Assign deadlines, topics, and responsible team members for each new page. This calendar will help you maintain a consistent publishing schedule and avoid content bottlenecks.

  Determine content formats: Consider the types of content formats that would work best for your audience and goals. Will your new pages be blog posts, product pages, case studies, how-to guides, videos, or infographics? Choose formats that align with your audience's preferences and your brand's voice.

  Develop high-quality content: When creating new pages, focus on producing high-quality, informative, and engaging content. Incorporate your target keywords naturally into the content and optimise each page for search engines. Use relevant headings, subheadings, bullet points, and visuals to improve readability.

  Incorporate internal linking: As you add new pages, make sure to incorporate internal linking within your website. Link new pages to relevant existing pages to provide additional context and help search engines understand the structure of your site. This internal linking strategy also encourages users to explore more of your content.

  Promote your new pages: After publishing new pages, promote them through various channels. Share them on your social media platforms, include links in your email newsletters, and consider reaching out to influencers or relevant websites for potential collaboration or backlinking opportunities.

  Monitor and analyse performance: Regularly monitor the performance of your new pages using web analytics tools. Pay attention to metrics like traffic, engagement, conversion rates, and keyword rankings. Analyse the data to understand what's working and what can be improved, and adjust your content strategy accordingly.