Evaluate your leads and take action, using our Salesforce Marketing Cloud Lead Scoring system. It will help you understand quickly which leads are more likely to convert.
Lead scoring in Salesforce Marketing Cloud is a process that assigns a percentage from 0% to 100% based on the lead status and lead interactions with your marketing campaigns, your website and your Sales team. The purpose of lead scoring is to prioritise and identify the most promising leads for further engagement and conversion.
In addition to getting the lead score in Salesforce Marketing Cloud, you will also get a Lead Scoring portal in your own Salesforce Marketing Cloud instance to have a look at specific leads. You will be able to search by subscriber key.
As the lead score will be available in a data extension, you will be able to use it in your criteria to build segments.
Seamlessly integrated with Sales Cloud so that your Salesforce users can identify their best leads and see the lead engagement history.
We are proud to have our Lead Scoring solution available in Salesforce AppExchange. The security and the architecture of our Lead Scoring app and portal have been reviewed and approved by Salesforce experts.Get it now
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