Email Marketing tips

Unlock the potential of email marketing with top email marketing tips from industry experts! Get the most out of your email campaigns with our insightful advice. With these tips, you'll be able to create amazing emails that will boost engagement.

1. Litmus: Outlook Email Rendering Issues and How to Solve Them

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There is nothing worse than spending hours creating a beautiful email, filled with perfectly witty animated GIFs, amazing images, and accessible buttons, only to find that it fails Outlook preview when you move to email testing...

2. Litmus: How to Increase Email Engagement with Loading Bars

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Okay, so you've got people opening your email. Your designs wow, your headlines compel, your segmentation is simply perfect. Pop corks and toss the confetti, the hard part is over... right?

3. Litmus: How to Fix Your Email Reputation

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Picture this: you've crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in.

4. Litmus: Top 5 Priorities for Successful Email Marketing Programs

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Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way.

5. Litmus: How to Measure Email Marketing Success: Beyond Open Rate

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When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you're a more empowered email marketer. But email is in a state of change. Now, many email marketers are wondering how to measure email marketing success.

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