Email Marketing tips

Unlock the potential of email marketing with top email marketing tips from industry experts! Get the most out of your email campaigns with our insightful advice. With these tips, you'll be able to create amazing emails that will boost engagement.

Litmus 21. Litmus: When Is the Best Time to Send Email?

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Sending your email at the wrong time can derail the most well-crafted campaign. On the flip side, sending your email at the right time can set your email campaign up for success.

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Litmus 22. Litmus: EU & UK GDPR: 5 Things You Must Know About Email Consent

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The European Union's privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn't kill email like the doomsayers predicted. But one thing that still might cause you headaches? How to collect and store email consent.

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Litmus 23. Litmus: 18 Subject Line Tips from Experts to Win Email Opens

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What works for one brand may not work for yours. And what does work may not always. The world is changing. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. The ones that matter.

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Litmus 24. Litmus: Decision tree: Do I actually need to QA test this email?

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Are you gearing up for your next email campaign and wondering if you should QA test that email first? Maybe you're using a pre-tested template, but you've changed things up since the last send. Or maybe, you heard some email clients might have pulled support for a feature you use

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Litmus 25. Litmus: Go from Panic to Recovery with This Email Marketing Mistakes Decision Tree

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Panic! You've just realized that you made a mistake with your latest email marketing campaign. What do you do next?

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