Unlock the potential of email marketing with top email marketing tips from industry experts! Get the most out of your email campaigns with our insightful advice. With these tips, you'll be able to create amazing emails that will boost engagement.
16. Litmus: Creating a Personalized Experience Using CRM Data
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Personalizing email content is essential to create a unique email experience, but it's only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication.
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17. Litmus: How to Use Dynamic Email Content to Increase Engagement
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A sure-fire way to engage email subscribers is with dynamic email content. Tailoring an email to the subscribers' wants, likes, and needs will encourage them to engage with the content more, as it's something they will be interested in, making them more likely to convert.
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18. Litmus: How to Recover from an Email Personalization Mistake
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Email personalization is powerful. That's not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind?
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19. Litmus: More Than a Name: 10 Ways Marketers Personalize Emails
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At the heart of email marketing's boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience's attention. One way to stand out? Personalization. That's why 55% of marketers are making personalization a priority, especially for their email program.
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20. Litmus: Four Impactful Ways to Use Dynamic Email Content
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People are always on the move and email content should reflect this. By using live dynamic email content like countdown timers and showing recipients their nearest stores, you can serve email recipients with contextually relevant and up-to-date emails.
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