Email Marketing tips

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Marketers love email for its reliability, effectiveness, and maybe most importantly its high return on investment (ROI). But when email is broken, it's not going to deliver the impression (or results) you want!

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Email preference centers can unlock a wealth of subscriber information if executed properly. And while it's unlikely subscribers will continually keep their profile up-to-date on their own, taking extra care to make your email preference center easy to find, and easy to use, could help you learn more about them to create the personalized email experiences that build loyalty and trust.

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Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Done correctly, personalized marketing becomes a value-add that makes it easy for consumers to find exactly what they want—whether that's a product, service, a trusted advisor, or information.

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Subject line tests can help you get a better understanding of how to capture attention and cut through inbox clutter, but the “rules” around what separates a winning subject line from a loser aren't so cut and dry.

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Most viewed, most purchased, individual recommendations (and much more) can be added in real time based on live site and product data. Here are some brilliant examples of how using on-site behavioral content for email personalization can create a unique and meaningful subscriber experience.